Miles & Miles
Car Rental App
I completed this project in the role of a UI designer as part of my CPD certification accredited by the School of UX.
Background
Miles & Miles is London's oldest independent car rental company. From standard models to luxury options, they offer a wide range of cars to hire to suit all occasions. They are dedicated to provide customers with excellent service and quality vehicles.
My Responsibilities
I was tasked to design a mobile app that specifically caters to customers desiring the convenience of home-delivered luxury car rentals within the London area. The users convenience is the main priority throughout the rental process.
User Journey Mapping
I started by creating a journey map to understand all the necessary steps a user needs to take in order to rent a car.
Low-Fidelity Wireframes
After understanding the car rental journey, I created wireframes to ensure a convenient booking process.
Style Guide
Colours
#606062
#E3E5EC
#353868
#141414
#171C5F
Typography
Grid System
Body
Column: 2
Margin: 20
Gutter: 10
Input field
Column: 1
Margin: 20
Gutter: 10
Components
Menu bar
Filtering
Buttons
Input field
Drop-down menu
Add-ons
Checkbox
Car tile
High-Fidelity Prototyping
Project Insights
In my opinion, the most critical step of this project was user flow mapping. By focusing on the user journey for the car rental booking process, I was able to gain a deep understanding of the steps required for a seamless user experience. This solidified foundation allowed for the further development of design components and visual elements.
Next Steps
To guarantee a car rental app with an intuitive and efficient booking flow, the next crucial step is conducting usability testing with real users. By observing their interactions and gathering their feedback, I can gain invaluable insights into any pain points within the booking process. As a result, I would make the necessary adjustments to ensure a more user-centric product.
