Miles & Miles
Car Rental App
I completed this project in the role of a UI designer as part of my CPD certification accredited by the School of UX.
Background
Miles & Miles is London's oldest independent car rental company. From standard models to luxury options, they offer a wide range of cars to hire to suit all occasions. They are dedicated to provide customers with excellent service and quality vehicles.
My Responsibilities
I was tasked to design a mobile app that specifically caters to customers desiring the convenience of home-delivered luxury car rentals within the London area. The users convenience is the main priority throughout the rental process.
User Journey Mapping
I started by creating a journey map to understand all the necessary steps a user needs to take in order to rent a car.
Low-Fidelity Wireframes
After understanding the car rental journey, I created wireframes to ensure a convenient booking process.
Style Guide
Colours
#606062
#E3E5EC
#353868
#141414
#171C5F
Typography
Grid System
Body
Column: 2
Margin: 20
Gutter: 10
Input field
Column: 1
Margin: 20
Gutter: 10
Components
Menu bar
Filtering
Buttons
Input field
Drop-down menu
Add-ons
Checkbox
Car tile
High-Fidelity Prototyping
Project Insights
In my opinion, the most critical step of this project was user flow mapping. By focusing on the user journey for the car rental booking process, I was able to gain a deep understanding of the steps required for a seamless user experience. This solidified foundation allowed for the further development of design components and visual elements.
Next Steps
To guarantee a car rental app with an intuitive and efficient booking flow, the next crucial step is conducting usability testing with real users. By observing their interactions and gathering their feedback, I’ll gain valuable insights into pain points within the booking process. I would then make the necessary adjustments to ensure a more user-centric product.
